#Jai Jawan, Jai Kisan
Perhaps the first post-independence political slogan that caught the popular imagination. Coined in 1965 against the backdrop of war with Pakistan and a food crisis, the slogan got the nation to rally behind the Congress government. Congress retained power in the 1967 polls.
Congress won the general elections in 1971 on the back of Indira Gandhi’s slogan. Given the party’s socialist predilections, the slogan has been revived every once in a while especially ahead of elections. Rajiv Gandhi and his son Rahul, Sitaram Kesri are among the Congress notables to have used it.
Indira Hatao, Desh Bachao
Jayaprakash Narayan’s famous slogan was the rallying cry for the opposition parties post-Emergency. Major opposition parties came under the umbrella Janata Party to trounce the Congress in the 1977 parliamentary polls.
#Bari Bari Sabki Bari, Abki Bari Atal Bihari
Coined at a Lucknow political rally in 1996, the slogan was used by the BJP to project Atal Bihari Vajpayee as the next prime minister. In it the party succeeded though for a very short term. Vajpayee was PM for only 13 days in 1996.
#Congress ka Haath, Aam Aadmi ke Saath
The Congress campaign that trumped BJP’s India Shining in 2004. Once again India’s Grand Old Party targeted India’s common man to come back to power. It was a variation of an earlier Congress slogan that had “garib ke saath”. The “aam aadmi” was to include India’s growing middle class.
#Maa, Mati, Manush
Not just a political war cry that brought down the Left Front government in West Bengal, the slogan has been used as a title for a book of poems by Mamata Banerjee, the Trinamool party magazine goes by the same name, many plays, films and songs have used the slogan.
# Twinkle Twinkle little star
abki baar fir modi sarkar,
Rahul gandhi khaye chocolate baar
Abki baar fir modi sarkar
By bjp in general election
###Chalegi jhadu udhegi dhool
Na rahega panja, na rahega phool.
Used by AAP in 2019 elections
#### NOW in 2019…..
Leher ke baad boonda bandi
Abki baar RAHUL GANDHI
### Kahoo Dil se
Modi phir se
# Ayega to modi hi
# Modi hai to mumkin hai